WOMEN IN KNICKERS WIN VOUCHERS
Wednesday May 8th, 2013
SWISS WOMEN STRIP TO WIN VOUCHERS
A competition to win £350 worth of vouchers to spend in a new Swiss fashion store has been slammed by feminists. The promotion encouraged women to strip to their bras and pants to race through 375 meters of the streets of the city of Basel.
Swiss Equal Opportunities Officer Leila Straumann from Basel city council said: 'I thought it was a joke... I just couldn't believe that a clothing store would organise such an event. April 1st is long gone.'
Local MP Sarah Wyss was equally outraged saying, 'This stunt is primitive and extremely sexist... There is absolutely no reason to have half naked women running through the city in aid of the opening of a new store. It suggests women will do anything for a clothes voucher.'
Reto Braegger, from Schild management, who exclusively run the Hallhuber chain of stores in Switzerland, said, 'We don't think the run was sexist. We spent a lot of time thinking how we should advertise the new Hallhuber store... Hallhuber is a lifestyle brand, it should be fun. We stand by the promotion. We want to appeal to young, spontaneous customers. We seem to have succeeded - the 50 women who enrolled, speaks for itself.'
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