PAMELA ANDERSON BOOBS BANNED

PAMELA ANDERSON BOOBS BANNED

Domain web host company Dreamscape Networks have had a TV commercial banned for using Pamela Andersons cleavage as a selling point.

According to reports the advertisement showed the former Baywatch pin-up as high flying business women selling her business to a group of men during a meeting. During this her ‘assistant’ pours cream into a cup of coffee. The man then fantasised about Anderson and her assistant in bikinis. Anderson then snapped the man back into the business at hand whilst her assistant showed off her cleavage and poured another drink.

Four people complained that the advertisement was sexist and degrading to women.
Dreamscape Networks said the advert was 'anything but degrading to women.. deliberately portraying Anderson and her assistant as attractive, dynamic and confident business people... the ad took a tongue-in-cheek approach to promoting its product and the majority of viewers would find it 'fanciful and humorous'.

The Advertising Standards Authority told the press “it understood that the ad was intended to be a humorous and light-hearted parody of a mundane business meeting... it said the female characters were portrayed sexually throughout the ad, not just during the fantasy sequence, noting that their shirts were open to expose their bras and cleavages... The fantasy scene, although limited to the man's imagination, gave the impression that he viewed his female colleagues as sexual objects... Because of that, we considered the ad was likely to cause serious offence to some viewers on the basis that it was sexist and degrading to women.'

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