GOLD PLATED MARKETING DISASTER
Friday April 1st, 2011
GOLD PLATED MARKETING DISASTER
A blinged-up marketing gimmick totally backfired on Chinese store bosses when the gold plated car they had parked outside their shop front was towed away by police. Police were called to the store in Nanjing, Jiangsu province when motorists complained that the streets in the surrounding area were becoming blocked by people trying to get a good look at the vehicle.
When they arrived at the scene the officers spotted the car had been parked on a public highway without a license plate or road tax. They had no choice but to tow it away and impound it.
A police spokesman said, 'The owners have 10 days to pay their fine. If they don't it will be sold or crushed... They were causing a public nuisance and had no permission for a public show. Then when an officer noticed the car was unlicensed, it had to go.'
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