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CORRIE ACCENT LEADS TO JOB LOSS

Sunday June 7th, 2009
ImageIt may well be a British institution but it you want to work at Manchester retail store TM Lewin, you better not speak like you’re a cast member of Coronation Street. Or, at least, that’s the claim made by disgruntled ex-employee Danielle Snelgrove. According to the Salford born sales advisor, bosses at the store took exception to her ’Coronation Street’ accent and suggested she check out posh department store John Lewis to learn how to speak properly.
The 18 year old, who had passed two interviews to land the position, had this to say this about her Trafford Centre bosses. 'I couldn't believe it. I'm proud of where I come from, yet they were telling me to bury my roots… It wasn't that they were deliberately unkind. It was just I had a month of being told my accent didn't fit. I'd had enough when the manager and supervisor told me to go to John Lewis to see how assistants speak - and then to McDonald's to see how not to do it.'
According to a statement by TM Lewin and internal inquiry has been launched, 'We recruit from all backgrounds and actively embrace regional diversity. At no time do we use other companies to demonstrate our service expectations.'
Vera Duckworth will no doubt be tossing in her grave.
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