Kilrush is the primary business town for the West Clare Peninsula and is one of Irelands designated Heritage Towns. Situated at the mouth of the Shannon Estuary, Kilrush is part of one of the premier tourism routes along the West Coast and is famed for its diversity and quality of life. Kilrush is unique in that it is also a maritime town with a strong maritime tradition. Located at the heart of one of Ireland's special interest marine tourism areas, makes Kilrush a perfect tourism destination for both the specialist and general visitor alike. This is best evidenced by the range of Ecology and Wildlife in the area.
The 100 plus school of bottlenose dolphins on the Shannon Estuary to the common and migratory seabirds on the nearby Loop Head peninsula. The quality of the environment is independently verified by Blue Flag status awarded to different locations such as Kilrush, Cappa and other areas in West Clare.
The West Clare Peninsula is surrounded by the Atlantic and Shannon Estuary on three sides. Kilrush and its hinterland offers visitors a friendly welcome, a range of activities and scenery, industrial and marine opportunities and a pleasant location to experience and perhaps live in.